TOTTENHAM HOTSPUR - STRATEGIC ART CAMPAIGN
CLIENT
TOTTENHAM HOTSPUR, 160 OVER 90
TYPE OF CLIENT
Sports & Entertainment
CATEGORY
ART INSTALLATION, CAMPAIGN, VIDEO PRODUCTION
BRIEF
Tottenham Hotspur FC aimed to celebrate its growing fanbase in India by creating an immersive, culturally resonant experience that honored the passion of its supporters.
WHAT WE DID
We transformed a football turf into a large-scale painted canvas — an artistic tribute to the spirit of Spurs. Through bold color, layered symbolism, and expressive design, we crafted an installation that blended club pride with Indian energy and creativity.
RESULT
The final installation stood as a powerful cultural bridge — merging the energy of Indian football fans with the iconic spirit of Tottenham Hotspur. Every brushstroke across the turf told a story: of passion, unity, and unwavering support. The artwork was captured in a compelling video documentary that showcased the creative process and emotional resonance behind the piece. Shared on Tottenham Hotspur’s official Twitter and across major social platforms, the campaign quickly gained traction — surpassing 2 million views collectively and generating widespread engagement from fans and media alike. It was also featured on national Indian sports television.
