BRANDING LEPRECHAUN BEER

CLIENT

PB INTERNATIONAL

TYPE OF CLIENT

ALCOHOL & BEVERAGES

BRIEF

Leprechaun Gold Beer approached us to build a brand identity that captured the magic of Irish folklore while standing out in the competitive craft beer space.

WHAT WE DID

We created a mascot-driven logo and a full brand system inspired by the mythical leprechaun — playful, bold, and unmistakably Irish. From packaging and print to merchandise and marketing collateral, every design element blended heritage cues like clovers and gold with modern craft beer aesthetics.

RESULT

The new identity delivered strong shelf presence and instant recognizability — a bold visual system that caught eyes and sparked curiosity. The mischievous leprechaun mascot, paired with heritage-inspired symbols like four-leaf clovers and gold, struck the perfect balance between Irish tradition and modern craft culture. This fusion brought a playful, yet premium tone to every touchpoint — from cans and coasters to posters and packaging. The cohesive branding not only reinforced Leprechaun Gold’s narrative of folklore and quality brewing but also gave it a standout voice in a saturated beer market. It now exists as a fully realized, market-ready brand that feels both authentic and delightfully unexpected.

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