BRAND ACTIVATIONS FOR PATRÓN EL CIELO
CLIENT
PATRÓN EL CIELO, Maritime and Mercantile International (MMI) DUBAI
TYPE OF CLIENT
Alcohol & Beverage
CATEGORY
BRAND ACTIVATION, CONCEPTUALISATION, 3D DESIGN
BRIEF
Patron El Cielo and MMI Dubai partnered with Nikki Beach to create a signature bottle service ritual — one that would turn heads and elevate the VIP experience.
WHAT WE DID
We designed a luxury treasure chest infused with celestial motifs and sculptural elegance. Every detail, from material choice to visual impact, was tailored for drama, ritual, and brand storytelling.
RESULT
The final piece is more than a vessel — it’s a branded ritual brought to life. At the heart of the experience is a bespoke Treasure Chest, inspired by celestial elegance, intricate filigree, and the infinite beauty of agave. We also created Patron-branded Ice Containers and Shot Trays that echoed the chest’s luxurious design. Together, these elements transformed the bottle service into a multisensory moment — elevating the guest experience, deepening brand association, and enhancing Patron El Cielo’s presence at Nikki Beach.
