BRANDING DESSERT SPRING
CLIENT
DESSERT SPRING CHOCOLATES
TYPE OF CLIENT
Food & Beverage / Confectionery
CATEGORY
BRANDING, PACKAGE / PRINT DESIGN
BRIEF
Dessert Spring set out to build a luxurious chocolate brand rooted in elegance, emotion, and indulgence. The goal was to design a sophisticated identity and packaging concept that would elevate the brand’s presence and capture the joy of celebratory gifting.
WHAT WE DID
We designed a refined logo system featuring elegant letterforms and a crown-shaped ‘ss’ — symbolizing love, indulgence, and premium quality. A complementary logomark elevated this into a jewel-like emblem of luxury.
For packaging, we developed Handpicked Treasures — a concept rooted in craftsmanship and origin, illustrated through cocoa farm scenes.
RESULT
The Dessert Spring identity brought together storytelling, symbolism, and sophistication in one elegant system. The logotype and crown monogram communicate the brand’s heart-led philosophy, while the packaging concept conveys the richness of its origins and craftsmanship. The tagline “Treasury of Temptation” perfectly captures the brand's irresistible promise. This design system laid the foundation for a product line that feels both indulgent and intentional — ready to own the space of luxurious, celebratory gifting.
