ASIA'S LARGEST PAINTED POSTER INSTALLATION - SLUM GOLF
CLIENT
AMAZON MINI TV
TYPE OF CLIENT
MEDIA & ENTERTAINMENT
CATEGORY
ART INSTALLATION, CAMPAIGN, VIDEO PRODUCTION
BRIEF
Amazon MiniTV set out to promote its new series Slum Golf with an idea as bold as the story itself — a record-setting outdoor art installation that captured the spirit of triumph, grit, and community.
WHAT WE DID
We conceptualized and executed Asia’s largest hand-painted poster — a 35,000 sq ft mural installed across rooftops in Mumbai’s Chembur slums. Designed to be seen from the sky, the artwork brought together storytelling, scale, and symbolism, transforming the neighborhood into a living billboard for Slum Golf.
RESULT
The installation became a landmark moment — a powerful fusion of public art, marketing, and storytelling. Spread across 35,000 sq ft of Chembur’s rooftops, the mural was strategically placed to be seen from flights into Mumbai, transforming the skyline into a visual tribute to Slum Golf and the community behind it.
Beyond the art, the project included full creative direction and on-site video production, capturing the scale, emotion, and cultural impact of the work. The final film amplified reach across social media and national press, turning the campaign into a record-breaking celebration of resilience, creativity, and purpose-driven brand storytelling.
